As you might be aware, I am currently doing my PhD from the Faculty of Management Studies, University of Delhi. The topic of my PhD is: Social Media for Competitive Advantage. Basically, the idea is to understand usage of Social Media, and map it to Porter’s concept of Competitive Advantage. Here are some details.
I’d like to invite you to participate in my survey.
The objectives of this survey are to understand:
- How social media is used within organisations?
- Social media’s impact on an organisation’s competitive advantage.
Your responses will remain confidential. Data from this research will be kept securely and reported only as a collective combined total. No one other than me will know your individual answers to this questionnaire. And if you like, i’d be happy to share my findings.
If you agree to participate in this project, please answer the questions as best you can. It will take approximately 15-20 minutes to complete the survey. Here is the link to survey:
Thank you for your assistance in this important endeavour.