Will Firefox OS be a game changer for digital marketers?
Handset manufacturers have started launching phones based on Firefox OS, targeting customers in developing countries. The devices have modest hardware requirements (e.g., 128 MB RAM) and provide touchscreen-based, smartphone-type capabilities at fraction of the smartphone price.
Huge New Customer Base?
Okay, not quite a smartphone-killer, but still very good for $35. You get a camera, there’s wifi…
Post abstract cross-posted from Real Story Group.