Developing Mobile Apps is not sufficient for Mobile Experience Management

When planning new enterprise initiatives or extending existing implementations, most customers now include mobile access to their enterprise applications as an essential requirement. This often leads to a discussion of "apps" and then requirements for a mobile application. While that is an essential exercise, it may not be sufficient.
In our evaluations of more than 20 Enterprise Mobile…

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Post abstract cross-posted from Real Story Group.

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4 thoughts on “Developing Mobile Apps is not sufficient for Mobile Experience Management

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