Oracle and Salesforce – More similar than different?

In our recently updated Marketing Automation and Social Technology evaluations, we review a number of Digital Marketing Platform Vendors including Oracle and Salesforce.
Oracle and Salesforce represent two very different vendors that share a vision of integrated digital marketing, but come to this space from very seperate directions. Salesforce is trading on the strength of its CRM facilities, whi…

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Post abstract cross-posted from Real Story Group.

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Should You Use CRM Platforms to Manage Documents?

In a webinar last week on options for enabling salespeople to access documents, one alternative I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many CRM platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services.
Advantages
This opt…

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Post abstract cross-posted from Real Story Group.

IBM, Oracle and Salesforce — How integrated are their Digital Marketing Suites?

IBM, Oracle and Salesforce — three "Digital Marketing Platform" vendors we recently updated in our o Marketing Automation and Social Technology evaluations — have created their suites by acquiring numerous companies, many of who in turn had previously made their own acquisitions.
So if you want to do "end-to-end digital marketing", should you go with one of these suites or op…

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Post abstract cross-posted from Real Story Group.

Webinar Tomorrow: Mobile Enabling Your Salespeople

Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?
In this webinar, we’ll try to address this issue. We…

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Post abstract cross-posted from Real Story Group.