IBM to acquire Silverpop

Last week, IBM announced a definitive agreement to acquire marketing automation vendor Silverpop. Silverpop is an Atlanta, GA-based, 500-employee company. Its marketing platform "Engage" offers email-based campaign management and lead management, along with rudimentary landing page management.
In our last update to RSG’s Marketing Automation and Social evaluations, we had mentioned that…

Read More

Post abstract cross-posted from Real Story Group.

Advertisements