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Why Salesforce uses Oracle’s digital marketing platform

June 23, 2013
tags: wants you to believe that it provides end-to-end sales and marketing services.
Many of the vendor’s marketing services came via acquisitions. acquired Radian6 for social media monitoring in early 2011. It also acquired Buddy Media for social media marketing in 2012. Both these are part of an offering Salesforce calls Marketing Cloud.  After adding on a few…

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Post abstract cross-posted from Real Story Group.

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