Why Salesforce uses Oracle’s digital marketing platform

Salesforce.com wants you to believe that it provides end-to-end sales and marketing services.
Many of the vendor’s marketing services came via acquisitions.  Salesforce.com acquired Radian6 for social media monitoring in early 2011. It also acquired Buddy Media for social media marketing in 2012. Both these are part of an offering Salesforce calls Marketing Cloud.  After adding on a few…

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Post abstract cross-posted from Real Story Group.

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Portals Research Updates to WebSphere, WebCenter, Red Hat, SAP, Backbase, eXo, Liferay, Plone, and OpenText

Last week, we released Version 10 of our Enteprise Portals and Content Integration evaluation research.
This major new version has new reviews of IBM WebSphere Portal, Oracle WebCenter Portal, Red Hat JBoss Enterprise Portal Platform, SAP NetWeaver, Backbase Portal, eXo Platform, Liferay Portal, Plone and OpenText Portal. We have updated all the reviews to reflect changes in latest version of resp…

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Post abstract cross-posted from Real Story Group.

Portals Research Updates to WebSphere, WebCenter, Red Hat, SAP, Backbased, eXo, Liferay, Plone, and OpenText

Last week, we released Version 10 of our Enteprise Portals and Content Integration evaluation research.
This major new version has new reviews of IBM WebSphere Portal, Oracle WebCenter Portal, Red Hat JBoss Enterprise Portal Platform, SAP NetWeaver, Backbase Portal, eXo Platform, Liferay Portal, Plone and OpenText Portal. We have updated all the reviews to reflect changes in latest version of resp…

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Post abstract cross-posted from Real Story Group.

Salesforce Acquires EntropySoft

Salesforce.com has acquired EntropySoft, a French content integration and migration vendor. Some observers have speculated this is a way for Salesforce to enter the Enterprise Content Management marketplace.
I think a closer look could reveal a different rationale.
It’s About the Connectors
EntropySoft has developed a number of connectors (see the screen-shot below, courtesy of Google cache) for a…

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Post abstract cross-posted from Real Story Group.