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PhD update – invitation to participate in my research

May 11, 2016

As you might be aware, I am currently doing my PhD from the Faculty of Management Studies, University of Delhi. The topic of my PhD is: Social Media for Competitive Advantage. Basically, the idea is to understand usage of Social Media, and map it to Porter’s concept of Competitive Advantage. Here are some details.

I’d like to invite you to participate in my survey.

The objectives of this survey are to understand:

  • How social media is used within organisations?
  • Social media’s impact on an organisation’s competitive advantage.

Your responses will remain confidential. Data from this research will be kept securely and reported only as a collective combined total. No one other than me will know your individual answers to this questionnaire. And if you like, i’d be happy to share my findings.

If you agree to participate in this project, please answer the questions as best you can. It will take approximately 15-20 minutes to complete the survey. Here is the link to survey:

http://www.surveygizmo.com/s3/2320776/smblog

Thank you for your assistance in this important endeavour.

Categorizing IoT Devices and Wearables Part 2 – Screen Dependency

October 1, 2015
tags:

In an earlier post, we looked at how digital workplace and marketing professionals can categorize the IoT marketplace based on device dependencies.
Another way to categorize the marketplace is in terms of device screens.
Absence or presence of a screen
Most Internet devices that users have so far interacted with — computers, mobile phones, tablets and even handheld devices — have a scr…

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Post abstract cross-posted from Real Story Group.

Categorizing IoT Devices and Wearables Part 1 – Phone Dependency

September 23, 2015
tags:

Many enterprises have begun to experiment with Internet-connected devices, such as hand-held devices, wearables, and other so-called "Internet of Things” (IoT) devices. If you want to include such devices as part of a broader digital workplace and marketing landscape, many questions arise.

Can mobile middleware tools support IoT use cases?
Should WCM be used to deliver content…

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Post abstract cross-posted from Real Story Group.

B2E Mobile Apps: If you build, will they come?

September 8, 2015
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Consumer ecommerce companies increasingly give additional discounts to people who make a purchase via mobile apps instead of from a desktop site session. They want to incentivize more customers to download that company’s app.
An interesting question came up the other day with one of RSG’s subscribers: can this logic be extended to the enterprise?  Should we incent employees to use mobile work…

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Post abstract cross-posted from Real Story Group.

Updated Enterprise Mobile Technology Evaluations Available

August 21, 2015
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RSG has just released an update to our Enterprise Mobile Technology vendor evaluations.
The new release includes updates to our detailed reviews of IBM, Oracle, Salesforce, SAP, FeedHenry/Red Hat, July, Motorola/Zebra, Verivo, Xamarin, and Kinvey.
Enterprise Mobile Technology is a rapidly evolving marketplace and has seen a number of acquisitions. As a result, some vendor names have changed (e.g.,…

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Post abstract cross-posted from Real Story Group.

New Roles for WCM Technology in an Age of Wearables

August 4, 2015
tags:

In the good old days, WCM technology primarily served to deliver content to a website — hence the name "Web Content Management". At best, "multi-channel" referred to the ability to deliver content to more than one type of website; e.g., an intranet and a public-facing website.
Of course, things have changed drastically from there. You not only have to think of delivering conte…

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Post abstract cross-posted from Real Story Group.

New roles for WCM technology in an age of wearables

July 29, 2015
tags:

In the good old days, WCM technology primarily severed deliver content to a website — hence the name "Web Content Management". At best, "multi-channel" referred to the ability to deliver content to more than one type of website; e.g., an Intranet and a public facing website.
Of course, things have changes drastically from there. You not only have to think of delivering content…

Read More

Post abstract cross-posted from Real Story Group.

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