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Developing Mobile Apps is not sufficient for Mobile Experience Management

July 29, 2014
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When planning new enterprise initiatives or extending existing implementations, most customers now include mobile access to their enterprise applications as an essential requirement. This often leads to a discussion of "apps" and then requirements for a mobile application. While that is an essential exercise, it may not be sufficient.
In our evaluations of more than 20 Enterprise Mobile…

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Post abstract cross-posted from Real Story Group.

What to make of the Apple-IBM partnership

July 18, 2014
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Since the days of this 1984 commercial when Apple supposedly attacked IBM, the two firms have come a long way.
As you know, they announced a new partnership around four core areas:

A new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
Unique IBM cloud services optimized for iOS, including d…

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Post abstract cross-posted from Real Story Group.

Public vs Private Cloud for File Sharing and Sync

July 2, 2014
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Our ECM and Cloud File Sharing (CFS) evaluations cover a number of cloud-based file sharing and sync tools. While you’ll find many functional differences among these offerings, you’ll face a particularly important technical decision related to security and storage choices.
At some level, all the tools cater to “secure file sharing.” All of them encrypt files, have strict policies for d…

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Post abstract cross-posted from Real Story Group.

Oracle and Salesforce – More similar than different?

June 12, 2014
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In our recently updated Marketing Automation and Social Technology evaluations, we review a number of Digital Marketing Platform Vendors including Oracle and Salesforce.
Oracle and Salesforce represent two very different vendors that share a vision of integrated digital marketing, but come to this space from very seperate directions. Salesforce is trading on the strength of its CRM facilities, whi…

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Post abstract cross-posted from Real Story Group.

Should You Use CRM Platforms to Manage Documents?

June 10, 2014
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In a webinar last week on options for enabling salespeople to access documents, one alternative I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many CRM platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services.
Advantages
This opt…

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Post abstract cross-posted from Real Story Group.

IBM, Oracle and Salesforce — How integrated are their Digital Marketing Suites?

June 9, 2014
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IBM, Oracle and Salesforce — three "Digital Marketing Platform" vendors we recently updated in our o Marketing Automation and Social Technology evaluations — have created their suites by acquiring numerous companies, many of who in turn had previously made their own acquisitions.
So if you want to do "end-to-end digital marketing", should you go with one of these suites or op…

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Post abstract cross-posted from Real Story Group.

Webinar Tomorrow: Mobile Enabling Your Salespeople

June 3, 2014
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Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?
In this webinar, we’ll try to address this issue. We…

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Post abstract cross-posted from Real Story Group.

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