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IBM renames Worklight and tightens WCM integration

June 9, 2015
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IBM’s mobile offering has seen many name changes in recent past. IBM acquired Worklight in 2012 and initially kept the name. Big Blue then renamed it IBM Worklight Foundation in 2014 before recently doing away with the Worklight moniker altogether. It’s now "IBM MobileFirst Platform Foundation."
Functionally, though, not much has changed. What you get is mainly a platform for build…

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Post abstract cross-posted from Real Story Group.

Last chance to benchmark your ECM systems

May 22, 2015
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We are currently conducting a customer survey on Enterprise Content Management and related aspects such as Document Management and Cloud-File Sharing & Sync (CFSS), including questions about cloud and mobile in an ECM context.
I’m pleased to report we’re getting some very interesting insights from customers. If you want a copy of the final summary results, you need to participate — but you’ll…

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Post abstract cross-posted from Real Story Group.

Mind the Overhead in Digital Marketing Suites

May 18, 2015
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When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite. You’ve probably seen this phenomenon before in the Portals, ECM and other marketplaces. More recently, this issue is surfacing in a big way in the Digital M…

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Post abstract cross-posted from Real Story Group.

WCM in a Mobile-only world

April 23, 2015
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While many enterprises debate between "Mobile on par with Web” and “Mobile-First,” some live in a “Mobile-Only” world. For some organizations (e.g., Uber), this makes eminent sense. For many others, such as Flipkart in India, mobile-only has become a strategic gambit.
The jury is still out as to whether or not this is the right approach for other types of organiz…

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Post abstract cross-posted from Real Story Group.

Call for Participation – Customer Survey on ECM and Cloud File Sharing

April 22, 2015
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Amongst RSG’s different research streams, Enterprise Content Management (ECM) has been one of our oldest coverage areas. Over time, the marketplace has evolved and our coverage now also includes cloud-based file sharing and sync services.
Our research, as you know, has always been based on feedback by end users and practitioners. We now invite you to contribute — this time in a more st…

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Post abstract cross-posted from Real Story Group.

Clouds vs Best-of-Breed in Digital Marketing

April 10, 2015
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Do you remember the early years of Enterprise Content Management (ECM) — when it was promoted as an all-encompassing technology consisting of Web Content Management (WCM), Digital Asset Management (DAM), Knowledge Management, Document Management, Collaboration and many other services?  Well, in the digital marketing space, those years are returning under a new guise.
All In One?
In the ECM e…

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Post abstract cross-posted from Real Story Group.

Does Unlimited Storage from Amazon Challenge Box (and Everyone Else)?

March 30, 2015
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To date, cloud file-sharing and synch vendors have priced their services in part on the amount of storage you procure, but this model has been under increasing stress. In a previous blog, I’d mentioned:

I suspect most vendors will gradually lower their prices to remain competitive, and I wouldn’t be surprised to see unlimited (or very high) storage quotas becoming a norm in the near future….

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Post abstract cross-posted from Real Story Group.

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