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Oracle and Salesforce – More similar than different?

June 12, 2014
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In our recently updated Marketing Automation and Social Technology evaluations, we review a number of Digital Marketing Platform Vendors including Oracle and Salesforce.
Oracle and Salesforce represent two very different vendors that share a vision of integrated digital marketing, but come to this space from very seperate directions. Salesforce is trading on the strength of its CRM facilities, whi…

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Post abstract cross-posted from Real Story Group.

Should You Use CRM Platforms to Manage Documents?

June 10, 2014
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In a webinar last week on options for enabling salespeople to access documents, one alternative I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many CRM platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services.
Advantages
This opt…

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Post abstract cross-posted from Real Story Group.

IBM, Oracle and Salesforce — How integrated are their Digital Marketing Suites?

June 9, 2014
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IBM, Oracle and Salesforce — three "Digital Marketing Platform" vendors we recently updated in our o Marketing Automation and Social Technology evaluations — have created their suites by acquiring numerous companies, many of who in turn had previously made their own acquisitions.
So if you want to do "end-to-end digital marketing", should you go with one of these suites or op…

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Post abstract cross-posted from Real Story Group.

Webinar Tomorrow: Mobile Enabling Your Salespeople

June 3, 2014
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Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?
In this webinar, we’ll try to address this issue. We…

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Post abstract cross-posted from Real Story Group.

Social Media, Competitive Advantage and Porter

May 30, 2014

Quick update on my PhD. My topic has finally been approved and here’s my initial thinking on mapping social media to competitive advantage. Any feedback or comments are always welcome.

One way to evaluate usefulness of any social media initiative within an organization is to find out if by using social media, an organization is able to get competitive advantage vis-à-vis its competitors. For the purpose of my research, I plan to use the concept of competitive advantage as proposed by Porter in his 1985 work. I can’t get into Porter’s work in this blog but just to summarize, he has described how firms can create sustainable competitive advantage in his 1985 publication “Competitive Advantage”. Porter describes three different ways that companies can use for competitive advantage:

  • Cost leadership
  • Differentiation
  • Focus

Further, according to Porter, an organization’s Value Chain consists of all the activities that are required for the production of organization’s goods and/or services. These activities can be primary activities that add value directly to end product (goods or services) and support or secondary activities that add indirect value to end product. An analysis of organization’s value chain can then be used to find out how an organization can gain competitive advantage. The analysis identifies all the activities – both primary and support of the organization and then identifies activities that can either be a source of Cost Leadership, Differentiation Advantage or Focus. Based on this analysis, the identified activities can be targeted for improving competitive advantage or removing competitive disadvantage. I extend this analysis to social media. In order to use social media to gain competitive advantage, activities in an organization’s value chain can be analyzed and a model can be evolved to map those activities that can use social media. The impact of using social media can then be measured. This can be analyzed for cost, focus as well as differentiation advantage. For example, the table below provides a sample analysis of activities and how social media can help to reduce cost or increase differentiation. For each activity in the value chain, the table shows examples of how Social Media can contribute to that activity and resulting impact on cost and differentiation. A similar analysis can also be carried out for Impact on Focus. Screen Shot 2014-05-30 at 10.27.40 pm

 

Of course, this is still work in progress but would such an analysis be useful to identify and then prioritize which social media initiatives to undertake within an organization?

Portals Research Updates to Liferay and Microsoft SharePoint

May 28, 2014
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Earlier this month, we released updates to our Portals and Content Integration evaluations. The new version focuses on significant upgrades of Microsoft SharePoint and Liferay Portal.
Our Liferay review has been updated for release 6.2. The key changes are related to new mobile delivery capabilities (along with a new mobile SDK) and a re-designed admin interface. We also take a critical eye to Lif…

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Post abstract cross-posted from Real Story Group.

ECM file sync – dedicated folder vs arbitrary folders

May 14, 2014
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One new feature that many ECM platforms (and all Cloud-based file sharing tools) provide is the ability to sync files across your multiple devices: desktop, laptop, mobile phones, and tablets. The idea is that you should be able to access your files — and optionally complete tasks — irrespective of your location or device type.
To do this, you typically install a client application provided by y…

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Post abstract cross-posted from Real Story Group.

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