PCM.Blog

Cloud File-Sharing Platforms a Service in Your Enterprise Architecture – Part 2

Apoorv Durga — Mon, 13 May 2013 19:08:31 +0000

In an earlier post on this topic, I mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer — as opposed to just serving as stand-alone tools like most of them do now — they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance.

As an administrator, you…

Post abstract cross-posted from Real Story Group.

New topic for this blog

Apoorv Durga — Thu, 25 Apr 2013 16:42:34 +0000

For a while, i’ve only been cross posting blogs from the Real Story Group blog on this blog. That’s going to change a bit now.

I’ve enrolled in the Doctoral Programme at the Faculty of Management Studies, University of Delhi. My Ph.D. topic is around Social Media usage in Indian organisations and I plan to use social media, including this blog, to get inputs, bounce off ideas and carry out research.

So i’ll regularly post excerpts from my research and will hopefully get good feedback here. Wish me luck!

Salesforce adds Social Advertising to Marketing Cloud

Apoorv Durga — Thu, 25 Apr 2013 16:22:50 +0000

Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded product.
Salesforce says you can create sophisticated ad campaigns with all kinds of segmentation based…

Post abstract cross-posted from Real Story Group.

Reality Check: Cloud File Sharing and Collaboration vendors in 2013

Apoorv Durga — Mon, 22 Apr 2013 12:52:34 +0000

We’ve just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace — both in terms of products and vendors — is evolving.
For 2013 we isolate three key trends:

Rivalry between pure-play cloud disrupters and traditional enterprise platform vendors
Increased role of File Sharing as a Service (FSaaS)…

Post abstract cross-posted from Real Story Group.

Dropbox to discontinue Dropbox for Teams…

Apoorv Durga — Mon, 15 Apr 2013 14:22:29 +0000

… and replace it with Dropbox for Business.
The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include support for single sign-on (SSO) and Active Directory integration.
Dropbox is already used within many enterprises, sometimes cla…

Post abstract cross-posted from Real Story Group.

Deconstructing Oracle’s Social Relationship Management Suite

Apoorv Durga — Fri, 12 Apr 2013 13:22:25 +0000

In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these, the last three form the basis of Oracle’s rebranded "Social Relationship Management" (SRM) Suite.

THe SRM Platform itself comes in two flavors. You can license Social Marketing (SM), which consists of products…

Post abstract cross-posted from Real Story Group.

Is Hybrid Cloud File-sharing Right for You?

Apoorv Durga — Mon, 18 Mar 2013 08:38:18 +0000

Some common arguments against cloud-based services in general — and cloud-based file sharing services in particular — revolve around the security implications of your files getting stored outside your firewall.
A typical argument goes like this: files stored within a public cloud infrastructure that’s by definition shared amongst multiple customers cannot be satisfactorily secured. Moreover, you…

Post abstract cross-posted from Real Story Group.

Reality Check: Portals and Content Integration vendors in 2013

Apoorv Durga — Wed, 13 Mar 2013 08:52:22 +0000

We have just published our 2013 edition of the Portals & Content Integration Marketplace Analysis. This advisory looks at how the marketplace — both in terms of products and vendors — is evolving.
Despite many predictions for the demise of enterprise portal technology, this class of technology has not gone away. In fact, portal and portal-like capabilities remain relevant for many specific b…

Post abstract cross-posted from Real Story Group.

Oracle Social Relationship Management Suite integrates Collective Intellect, Vitrue, and Involver – sort of…

Apoorv Durga — Mon, 11 Mar 2013 18:52:25 +0000

Last week Oracle announced integration of multiple social media services that it has acquired in recent times. Oracle calls it Social Relationship Management Suite and it consists of Collective Intellect, Involver and Vitrue. Collective Intellect is a social media monitoring and intelligence service that we review in our Digital Marketing Technology Report.
You can now access all these…

Post abstract cross-posted from Real Story Group.

Why Salesforce uses Oracle’s digital marketing platform

Apoorv Durga — Wed, 27 Feb 2013 18:37:40 +0000

Salesforce.com wants you to believe that it provides end-to-end sales and marketing services.
Many of the vendor’s marketing services came via acquisitions. Salesforce.com acquired Radian6 for social media monitoring in early 2011. It also acquired Buddy Media for social media marketing in 2012. Both these are part of an offering Salesforce calls Marketing Cloud. After adding on a few…

Post abstract cross-posted from Real Story Group.