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IBM, Oracle and Salesforce — How integrated are their Digital Marketing Suites?

June 9, 2014
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IBM, Oracle and Salesforce — three "Digital Marketing Platform" vendors we recently updated in our o Marketing Automation and Social Technology evaluations — have created their suites by acquiring numerous companies, many of who in turn had previously made their own acquisitions.
So if you want to do "end-to-end digital marketing", should you go with one of these suites or op…

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Post abstract cross-posted from Real Story Group.

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