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IBM to acquire Silverpop

April 15, 2014
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Last week, IBM announced a definitive agreement to acquire marketing automation vendor Silverpop. Silverpop is an Atlanta, GA-based, 500-employee company. Its marketing platform "Engage" offers email-based campaign management and lead management, along with rudimentary landing page management.
In our last update to RSG’s Marketing Automation and Social evaluations, we had mentioned that…

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Post abstract cross-posted from Real Story Group.

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