IBM to acquire Silverpop
Last week, IBM announced a definitive agreement to acquire marketing automation vendor Silverpop. Silverpop is an Atlanta, GA-based, 500-employee company. Its marketing platform "Engage" offers email-based campaign management and lead management, along with rudimentary landing page management.
In our last update to RSG’s Marketing Automation and Social evaluations, we had mentioned that…
Post abstract cross-posted from Real Story Group.