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When it rains, it pours (Oracle) clouds

January 6, 2014
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Late last year, Oracle announced it has agreed to acquire Responsys for $1.5 Bn.  San Bruno, CA-based Responsys makes marketing software and targets B2C scenarios.
Oracle already had Eloqua as part of its Marketing Cloud. Both Eloqua and Responsys have similar functionality; it is the focus that was different (B2B vs B2C). So along with the software, what’s also important is that Oracle also…

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Post abstract cross-posted from Real Story Group.

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