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Oracle to buy Social Media Monitoring vendor Collective Intellect

November 7, 2012
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The Digital Marketing vendor landscape is extremely vibrant right now. It consists mostly of small-ish — but very fast-growing and innovative — companies with point solutions for marketing automation, social media monitoring and intelligence, campaigns and so forth.
In terms of buzzwords, digital marketing technology lies at the intersection of Cloud and Big Data and because of that, bigger&nbsp…

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Post abstract cross-posted from Real Story Group.

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