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IBM to acquire Silverpop

April 15, 2014
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Last week, IBM announced a definitive agreement to acquire marketing automation vendor Silverpop. Silverpop is an Atlanta, GA-based, 500-employee company. Its marketing platform "Engage" offers email-based campaign management and lead management, along with rudimentary landing page management.
In our last update to RSG’s Marketing Automation and Social evaluations, we had mentioned that…

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Post abstract cross-posted from Real Story Group.

Updated ECM reviews including Documentum, IBM, Alfresco, Oracle, Microsoft, OpenText, and others

April 10, 2014
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This week, we release a new Version 10 of our ECM research. It’s a major release and you’ll find a lot that’s new. Below, I highlight the key changes:
New category of vendors
We now define two categories in the Enterprise Content Management (ECM). These are:

ECM/DM vendors who provide a wide range of services around document and enterprise content management
Cloud-based File Sharing &…

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Post abstract cross-posted from Real Story Group.

Webinar: Is Your ECM/DM Cloud-Ready?

April 9, 2014
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The Enterprise Content Management marketplace has been roiled by upstart — but increasingly successful — cloud-based file-sharing (CFS) vendors. Traditional ECM software vendors have responded in diverse ways, including acquiring cloud services, building-out cloud-enabled services, or creating completely separate, cloud-based products.

From a customer perspective, this means you have…

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Post abstract cross-posted from Real Story Group.

OpenText Suing Box and Dropbox Buying Readmill – What Does It Mean?

April 2, 2014
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The past few weeks have been abuzz with news in the cloud-based file sharing and sync marketplace. Box filed for an IPO in March, then Dropbox acquired Readmill (h/t David Hobbs), and now OpenText is seeking damages from Box for patent infringement.
This activity strengthens my belief that cloud-file sharing as a simple, stand-alone category of tools is not going to persist for long.
OpenText (who…

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Post abstract cross-posted from Real Story Group.

Mobilizing your Salesforce: EMC|Documentum, IBM FileNet, SharePoint, Box, or…?

March 28, 2014
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Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?

It sounds like a simple question, yet from a functional st…

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Post abstract cross-posted from Real Story Group.

When your incumbent WCM or Portal platform won’t work for mobile-first

February 26, 2014
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Its no longer uncommon to see mobile-first strategies for application development. After all, the number of mobile Internet users is growing at a much faster rate than those that access the Internet from non-mobile devices. If you still have doubts about a mobile-only strategy, just remember WhatsApp is a mobile-only service that Facebook acquired for a huge sum.
However, to implement a mobile-fir…

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Post abstract cross-posted from Real Story Group.

What does a vendor really mean when they say they cloud?

February 24, 2014
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One of the attributes that we evaluate in most of our vendor evaluation reports is "Cloud Services."
By “Cloud Services,” we mean to what extent can a particular solution get deployed in a cloud, by you, the vendor, or a third party. It’s actually not always a simple proposition, but as enterprises seek to decrease infrastructure spending and free up IT resources, the cloud…

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Post abstract cross-posted from Real Story Group.

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