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Clouds vs Best-of-Breed in Digital Marketing

April 10, 2015
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Do you remember the early years of Enterprise Content Management (ECM) — when it was promoted as an all-encompassing technology consisting of Web Content Management (WCM), Digital Asset Management (DAM), Knowledge Management, Document Management, Collaboration and many other services?  Well, in the digital marketing space, those years are returning under a new guise.
All In One?
In the ECM e…

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Post abstract cross-posted from Real Story Group.

Does Unlimited Storage from Amazon Challenge Box (and Everyone Else)?

March 30, 2015
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To date, cloud file-sharing and synch vendors have priced their services in part on the amount of storage you procure, but this model has been under increasing stress. In a previous blog, I’d mentioned:

I suspect most vendors will gradually lower their prices to remain competitive, and I wouldn’t be surprised to see unlimited (or very high) storage quotas becoming a norm in the near future….

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Post abstract cross-posted from Real Story Group.

Webinar: Is Your ECM/DAM System Cloud Ready?

March 18, 2015
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No ECM or DAM conversation is complete without a heated discussion about cloud services.
By “Cloud Services,” we mean to what extent can a particular solution get deployed in a cloud, by you, the vendor, or a third party. It’s actually not always a simple proposition, but as enterprises seek to decrease infrastructure spending and free up IT resources, the cloud has risen to the foref…

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Post abstract cross-posted from Real Story Group.

Box Unboxing into Content and Collaboration

March 13, 2015
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Box has been a popular vendor in file sync and sharing marketplace; however it now wants to move beyond that, fueled in part by new funding from its early 2015 IPO.
Box sees itself as a broader provider of content and collaboration services.  The vendor wants to become a content layer that licensees can use to build their own applications that access Box’s underlying services. This is a…

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Post abstract cross-posted from Real Story Group.

Using ECM platforms for Digital Asset Management

March 6, 2015
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Many of our customers — especially those who have invested in Enterprise Content Management (ECM) platforms from vendors such as EMC and Oracle — ask us if they can use DAM offerings from these vendors for their Digital Asset Management initiatives. As always, the answer is: It depends.
In general, there are three types of DAM systems within an ECM suite:

Where you use the general-purpose f…

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Post abstract cross-posted from Real Story Group.

The inside scoop on hybrid-cloud DAM and ECM

February 16, 2015
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“Cloud” infrastructures can have many variations (SaaS, IaaS, PaaS, and managed hosting), and within each of these models, a cloud deployment can be private, public, community, or a combination of one or more of these, also known as a "hybrid cloud."
Specifically, within the Digital Asset Management (DAM) and to some extent in Enterprise Content Management (ECM) technology sp…

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Post abstract cross-posted from Real Story Group.

Enterprise Mobile Platforms Marketplace – What to expect in 2015

February 6, 2015
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The enterprise mobile platform marketplace consists of a plethora of vendors and tools, and many organizations struggle to identify the right set of vendors that are suitable for their scenarios. In our newest marketplace briefing, 2015 Enterprise Mobile Platforms Market Analysis, we provide a snapshot of trends in the current marketplace and explore key trends.
Marketplace
In our evaluations, w…

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Post abstract cross-posted from Real Story Group.

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